Specialist health and wellness advertising agency Saatchi and Saatchi Wellness London has partnered up with Fertility Network to launch a new IVF campaign.
The new campaign targets fair access to IVF treatments in the UK, where 3.5 million people are affected by fertility issues, but cannot get access to treatment under the National Health Service.
Titled #Scream4IVF, the campaign features screaming faces of patients who have been affected by infertility.
Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest scream of IVF.
It will then be played at a rally outside Parliament on 10 October this year.